Calling All Designers: Learn to Write!

Derek Powazek from the A List Part crew posted a new article today discussing a designers role in writing content while designing layouts for a project. Its an intresting user interface debate that I personally deal with a lot.

“We’ve all been there. The client says, “Just design it. We’ll flow the content in later.” Or the designer says, “Here’s what the page looks like. I just used gobbledygook for the text, cause that’s not my job.” Unfortunately, that’s no way to design a good experience.

It may be fashionable to say “markets are conversations” or “design is about communicating ideas,” but how can that be true if the designers aren’t working with, or actually writing, the text?”

User experience isn’t just visual design, but why is that so?